Streaming / SEO

Live TV Streaming

Free live-TV streaming & TV guide

Visit live site

Monthly active users, up from zero

100+

Users in the first 3 months

Solo

Designed, built, and shipped

Organic

100% SEO, no paid spend

The Challenge

Free IPTV is a crowded, low-trust space full of broken streams and ad-choked players. The opportunity was a fast, clean, genuinely free experience that people could actually find, which meant winning on search, not on ad budget.

The Solution

I designed, built, and shipped the entire product end to end. The Next.js app plays live channels directly in the browser with hls.js and mpegts.js, streams never route through my servers, so there is no bandwidth cost or video path to scale. Supabase handles auth, playlists, and crowd-sourced channel health, and a library of programmatic SEO guide pages compounded into thousands of monthly users with zero paid acquisition.

Features

Direct in-browser playback

Streams play client-side with hls.js and a lazy-loaded mpegts.js, no video ever routes through my servers.

Live TV guide

An EPG shows what's on across channels so viewers can browse the schedule, not just a wall of streams.

Crowd-sourced channel health

Client probes flush to Supabase, hydrate working/broken state, and gate playback on confirmed-dead streams.

Playlist import at scale

Import custom M3U playlists and search across 10K to 350K entries instantly with a client-side FlexSearch index.

Programmatic SEO

Around 45 guide pages plus per-channel and per-category pages with JSON-LD, all wired into a dynamic sitemap.

Accounts & continue-watching

Supabase auth with favorites, trending, and watch tracking across sessions.

System Architecture

Source

Channels + M3U

App

Next.js App

Client

In-browser player

Direct

IPTV Origins

Store

Supabase

Source

Channels + M3U

App

Next.js App

Client

In-browser player

Direct

IPTV Origins

Store

Supabase

Technology Stack

Frontend & Framework

Next.js 16 (App Router)

React 19

Tailwind v4

Framer MotionZustand

Streaming & Playback

hls.jsmpegts.jsscreenfullDirect client-side playback

Data & Search

SupabaseFlexSearchCurated channel data

Growth & Analytics

Programmatic SEOJSON-LD

PostHogAffiliate links

Key Learnings

•Keeping playback fully client-side meant streams never touch my infrastructure, no bandwidth costs and nothing to scale on the video path.
•Programmatic, intent-matched guide pages compounded into the bulk of organic traffic, content was the growth engine, not ads.
•FlexSearch on the client made discovery across huge imported playlists feel instant without standing up a search backend.
•Crowd-sourced health checks kept the channel grid trustworthy as upstream streams came and went.